Trento, 01.07.2024 – NEAM S.A., the Cassa Centrale Group's asset management company, launched its new corporate identity, the result of an ambitious evolutionary project that also involved the NEF Fund.
The rebranding emphasises the strong ties and shared values within the Cassa Centrale Group, creating a unique and distinctive communication mood.
Developed by Paolo Ferretti's communication agency hmc, the project involved design and development of the new logo and visuals, both institutional and for each segment, standardising communications on the website www.nef.lu, LinkedIn profile, promotional and information materials and the entire digital content, as well as in the branch displays of Banks that distribute the NEF sub-funds.
"Invest in new horizons" is the claim of the institutional campaign that focuses on nature, emphasising NEF's role alongside investors, with an eye on the future. The new visual represents two natural landscapes, symbol of NEAM's commitment to sustainability and new returns opportunities for investors while respecting the environment and people.
The origami chosen to represent the different sectors underline the sustainable direction taken by NEAM and the NEF Fund: the geometric paper shapes conjure up the schematic and precision approach required to construct origami, the transparent modus operandi adopted by NEAM. Adaptation and the ability to create a variety of forms, on the other hand, account for the investment flexibility and the wide choice of NEF sub-funds.
Creating continuity between the institutional campaign and the creativity designed for the NEF sub-funds and services is the pattern, inspired by the new logo, whose elements resemble "rays of light" and evoke the two institutional and primary colours of the Cassa Centrale Group (teal and saffron).